Libin’s reference to Mikitani's theory that changes occur roughly every third and tenth expansion is highly relevant to product development surrounding collaboration strategies and prioritizing process revisions based on anticipating when deficiencies will occur. For example, the same process for supporting 30 annotation systems will not be as effective when there are 300, and will certainly need to change when that number climbs to 3000. The salient point is to resist making technology and support changes prematurely; wait until these critical markers are on the horizon. There is a tendency for changes in unified communication technology, which are occurring much more rapidly than adoption, to drive our production cycle decisions. Based on Mikitani's theory, we could be much more articulate in our measurement of when change will be most effective. Perhaps we can resist the urge for the next big thing and allow existing processes to diminish marginally provided we strategically anticipate imperative future attention.

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Libin, Phil (2015). The rule of 3 and 10. Sequoia. Retrieved from